Getting Major Bottleneck in line

Let me introduce you to Major Bottleneck. He is a hard task master, and a perfectionist. Which means everything has to go through him. Do you know this guy and does he exist within your Digital marketing recruitmentorganisation?

He does here at ROD……..He’s me!!!

I am that perfectionist that wants to have a handle on everything, almost all of the time, because it’s my business and I want to run it a certain way. This may sound logical and even admirable, but the problem is I’m only one person with a limited amount of time and energy and sometimes my need to be involved is more of hindrance than a help. Tasks that could be rolled out are held up because I insist they have to come through me and this causes a bottleneck. Here are three ways I’m learning to get Major Bottleneck back in line:

Solution 1 – Planning
Too often in the digital marketing recruitment industry we get bogged down in our day by attending to seemingly urgent but unimportant tasks and this happens easily when you don’t have a plan. Working according to a schedule or having a list of specific tasks that I need to complete within a given time frame helps me to stay on track. Even if I do have unexpected interruptions, when I have a plan it’s easier to pick up again where I left off and I’m much more productive.

Solution 2 – Delegation
Despite my need for control, I am discovering that sometimes it’s best to hand things over and delegate responsibility. It’s not that I can’t do the tasks, it’s simply that my time is better spent on strategic tasks that will build my clients build their digital marketing teams. It’s a case of asking the question “What is my time worth and where will it add the most value. What are the important tasks that only I can do and what does that leave that I can delegate to others?” After some careful consideration you’ll probably find that you can free up 30-50% of your time through delegation. Find people who have the right kind of expertise, such as digital marketing recruitment experts like Resource On Demand, who understand you and your business and then let them get on with the tasks.

Solution 3 – Partnering
Similar to delegation is partnering with other businesses who have specific expertise because it allows each business to focus on their core area of strength. This is especially true in the digital marketing recruitment industry. Of course it’s possible to recruit in house. But is this the best use of a managers time and will the digital marketing company be able to attract the right pool of candidates? Are projects stalling for a lack of having the right expertise? And could the solution be for cloud computing companies to partner with a digital marketing recruitment firm to provide them with the right kind of talent they need to grow their business effectively and keep projects on track?

Time is one commodity we can’t create more of, but we can start to use it wisely. Through planning, delegation and partnering businesses can start to work smarter and more efficiently. Then you can wave goodbye to major bottleneck and enjoy a more productive and profitable business.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

So…tell me about yourself?

Jobseekers talking about themselvesIt may seem an obvious question for an interview but it’s one that most jobseekers dread. “What should I share? How much should I share? If I talk about myself too much I may come across as arrogant. If I don’t share enough they will think I lack confidence.”

I’m often surprised how unprepared jobseekers are for this question. Maybe because it is so broad and they aren’t quite sure where to start. So here’s my tip: Think marketing. Think of yourself as a product that you need to present in a way that makes the other person sit up and think “Hey that’s exactly what I need!”

Here are some marketing questions to help you prepare your answers:

Who am I? (Personality)
Often personality is as much a factor as skills or experience in finding the person that is the right fit for a team. With this question you want to be sharing your values and what’s important to you. Things like being a good team member or leader, someone who likes to creatively solve problems or enjoys collaborating. Think about what the interviewer might be looking for in a jobseeker and align that with your strongest personality traits.

What is my experience? (Background)
Your past work and life experience creates a backdrop for the rest of your marketing story. This is where you can highlight key projects you worked on and what you enjoyed most about them. Be sure to highlight specific challenges faced and how they were overcome. Travel, hobbies and interests can also be featured here as they will provide a broader view of your life experience.

What am I good at? (Features)
As a jobseeker you need to showcase what you can do in terms of specific skills so that the interviewer can tick the boxes if you align with what they are looking for. Be specific and link your skills to your experience to demonstrate that you really do know what you’re talking about.

What have I achieved? (Benefits)
For every skill or feature you list about yourself, link it to a benefit for the employer – either past or future. For example: “By streamlining the project rollout, implementation was achieved in 3 months instead of 5 months saving the company X amount in implementation costs.” Always think in terms of: “What’s in it for them?” because this is what will get their attention.

What do I want? (Mutual benefits)
Interviewers are interested in what jobseekers are looking for because this is a big factor in how long they will stay with the company. Be honest in your expectations, but make sure they are grounded in reality. Link your expectations into why you applied for the position and want to work for the company. If you show that you are sold on the company and eager to contribute you are already half way into marketing yourself into the job.

As a final tip, keep in mind the perspective of the interviewer and market yourself to them. (What are they looking for, what do they want?) This will help prevent you getting too self-conscious when trying to talk about yourself. Put yourself forward as not just a jobseeker, but someone they really can’t afford to be without.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

Fancy a career in digital marketing?

Looking for a career in a growing market?

Digital marketing / marketing automation could be just the ticket. According to recent surveys the digital marketing industry is now 11 times bigger than it was back in 2011 and it’s growth is not expected to slow down any time soon. And of all the marketing automation users surveyed, a staggering 91% said digital marketing was very important in the overall success of their marketing automation campaigns.

What is Digital Marketing / Marketing Automation?

Marketing Automation is the use of technology platforms to deliver marketing solutions / campaigns to a targeted audience via various marketing channels. It is designed to generate high leveldigital marketing leads and through workflows and automated processes manage the customers engagement to generate sales opportunities, through a process called lead nurturing.

Want to know where to get started?

There are several routes you can take to get into digital marketing / marketing automation, but it is best to get experience working within a marketing department, particularly with email marketing, or content management. This will provide you with the opportunity to see complex automation up close and understand how marketing works across a variety of channels.

You should also consider trying to get ‘hands-on’ skills with one or more of the following digital marketing platforms, such as Marketo, Eloqua, Adobe Campaign (Neolane) and Salesforce Marketing Cloud (Exacttarget) (Pardot).

If you want to know more, we have an excellent selection of career Pathways, that provides detailed information on your route to entry into the world of digital marketing, including a handy marketing automation glossary. Alternatively our digital marketing recruitment consultants are on hand to answer any other questions you may have.

Resource On Demand (ROD) is Europe’s first specialist Salesforce Recruitment Agency. They were founded in 2007 and are highly respected across the entire Salesforce ecosystem. Their specialist areas of recruitment include; Salesforce (SFDC); digital marketing and marketing automation technologies, which include Eloqua, Marketo, ExactTarget and Pardot; Human Capital Management (HCM) technologies such as Workday and SAP HCM and SuccessFactors. For more information contact ROD on rod@resourceondemand.com or on 020 8123 7769.