The need to understand data is nothing new to businesses. But, with the ability to access structured and unstructured datasets and turn it into something more meaningful, we have see companies falling over themselves to initiate their big data program that could see a return of investment of up to 25%. So how do the stats really stack up?
With approximately 93% of companies, reported to have said that they see data as crucial to their survival over the next two years, it is not surprising that early predictions estimate that big data spending will reach $114 billion, by 2018.