So…tell me about yourself?

Jobseekers talking about themselvesIt may seem an obvious question for an interview but it’s one that most jobseekers dread. “What should I share? How much should I share? If I talk about myself too much I may come across as arrogant. If I don’t share enough they will think I lack confidence.”

I’m often surprised how unprepared jobseekers are for this question. Maybe because it is so broad and they aren’t quite sure where to start. So here’s my tip: Think marketing. Think of yourself as a product that you need to present in a way that makes the other person sit up and think “Hey that’s exactly what I need!”

Here are some marketing questions to help you prepare your answers:

Who am I? (Personality)
Often personality is as much a factor as skills or experience in finding the person that is the right fit for a team. With this question you want to be sharing your values and what’s important to you. Things like being a good team member or leader, someone who likes to creatively solve problems or enjoys collaborating. Think about what the interviewer might be looking for in a jobseeker and align that with your strongest personality traits.

What is my experience? (Background)
Your past work and life experience creates a backdrop for the rest of your marketing story. This is where you can highlight key projects you worked on and what you enjoyed most about them. Be sure to highlight specific challenges faced and how they were overcome. Travel, hobbies and interests can also be featured here as they will provide a broader view of your life experience.

What am I good at? (Features)
As a jobseeker you need to showcase what you can do in terms of specific skills so that the interviewer can tick the boxes if you align with what they are looking for. Be specific and link your skills to your experience to demonstrate that you really do know what you’re talking about.

What have I achieved? (Benefits)
For every skill or feature you list about yourself, link it to a benefit for the employer – either past or future. For example: “By streamlining the project rollout, implementation was achieved in 3 months instead of 5 months saving the company X amount in implementation costs.” Always think in terms of: “What’s in it for them?” because this is what will get their attention.

What do I want? (Mutual benefits)
Interviewers are interested in what jobseekers are looking for because this is a big factor in how long they will stay with the company. Be honest in your expectations, but make sure they are grounded in reality. Link your expectations into why you applied for the position and want to work for the company. If you show that you are sold on the company and eager to contribute you are already half way into marketing yourself into the job.

As a final tip, keep in mind the perspective of the interviewer and market yourself to them. (What are they looking for, what do they want?) This will help prevent you getting too self-conscious when trying to talk about yourself. Put yourself forward as not just a jobseeker, but someone they really can’t afford to be without.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or

The Value of Gamification

Gamification? You mean we get to play games at work all day long?

Well yes, but before you reach for the PS4 controller, allow me to explain.

You see a very clever man named Nick Pelling coined the term ‘Gamification’ back in 2002. Since then companies far and wide have introduced gamification applications into their internal systems, such as Salesforce, SAP, Workday, Microsoft, Adobe, Nike and Starbucks that allows employees to enter a ‘playful’ experience, thereby transforming the way they work.

Gamification itself, is an empathy based approach for introducing, transforming and operating a system that allows ‘players‘ to experience a real sense of achievement during the performance of their job role. And due to the success that businesses have seen from using gamification, it is now becoming prevalent in the marketing job function too.

So why is Gamification used?

Gamifications have many elements to it, for example, point scoring, competition, rules of play, motivation and achieving set goals by completing tasks in a whole new way. This is what makes gamification so incredibly powerful. It has been scientifically proven to not only increase overall employee health, motivation and development in the workplace, but also educates employees on in-house products and recording more accurate sales  / data.

Great for Data Entry

Place yourself into the shoes of your data clerk. They have thousands of names, numbers and details to enter into the database daily. And let’s face it, the work can feel slightly mundane at times.SAP  After all what’s the real point!  As a consequence, individuals can become demotivated over time and the quality of the data being recorded drops. So what better way improve the quality of data they input, then to give them an exciting incentive? Gamification can be as simple as collecting badges (as with Badgeville) when data is recorded correctly, which could go on to lead to bonuses for the employee.

Good for Marketing

The simple techniques behind the science of gamification is about leverage people’s natural desires for socialising, taking full advantage of social media exposure.  Learning and mastering company products, or delivery a great customer service, or knowledge sharing utilises gamification to tap into the natural human feelings of  winning and achievement. And through giving immediate feedback, which is considered to be the ‘secret sauce to success’, leads to status for the individual within their peer groups.

Resource On Demand (ROD) is Europe’s first specialist Salesforce Recruitment Agency. They were founded in 2007 and are highly respected across the entire Salesforce ecosystem. Their specialist areas of recruitment include; Salesforce (SFDC); digital marketing and marketing automation technologies, which include Eloqua, Marketo, ExactTarget and Pardot; Human Capital Management (HCM) technologies such as Workday and SAP HCM and SuccessFactors. For more information contact ROD on or on 020 8123 7769.


What’s hot on the watchlist?

Waiting for the CRM Watchlist to be published is a bit like waiting for a new book CRMrelease by your favourite author. Settling back with a good cup of tea (yes it is ‘dry January’ after all) with excitement and anticipation to see what is happening with our much loved characters…and if there might be some new ones!

The CRM Watchlist is about the technologies and providers that have had a significant impact during the preceding twelve months and those that are likely to still be striving high over the next two years. To skip the preamble from Paul Greenberg, here are the key parts to his article. First up we list the significant trends that surfaced from the Watchlist survey:

The Leavers:  

Paul said “The CRM suites looking to fall out of flavour are Oracle CX, SAP CEC solution portfolio and platform, Salesforce Customer Success Platforms. Only Microsoft still sells a complete suite as a CRM suite as its flagship.

On The Up:

Paul said “A very significant number of entries classified themselves as masters of data science. Several of them proved their case. Big data and analytics were a huge part of this year’s Watchlist submissions, ranging from what the company does for a living to a service they offer to a component of their platform or application suite.


Paul said “On the downside, in the discussion on culture, there was a surprisingly large number of submissions that never even mentioned giving back to the community or corporate giving. But of course many, to their credit, did. To be blunt, how can that not be a top of mind part of your culture — whether a big or small company?

Customer Is King:

Paul said “Customer engagement (meaning an explicit mention of it) was a noticeable theme, but not as dominant as expected. That said, other permutations of it, like CX or specific technologies like customer engagement analytics, were everywhere. It was a reflection of how nascent this booming market is.”

Not Quite The Look Of Love:

Paul said “This year, there have been more major management changes, moves into new markets, and rebranding efforts than ever before, creating a lot of “impact uncertainty” in otherwise very good companies.

And the CRM Watchlist 2015 Awards go to: 

Lifetime Achievement Award:

CRM Magazine

Elite Vendors (in alphabetical order):

Microsoft, PROS,


Adobe, Blackbaud, Callidus Cloud, Coveo, Gigya, Infusionsoft, InsideView,  Lithium, Medallia, NetSuite, NICE, Oracle, Outmarket, Pitney Bowes, SAP, SAS, Thunderhead, Totango, Verint and Xactly

Honorable Mentions: 

Act-On, Five9, Freshdesk, Hubspot, Infer, Infor, Jive, Moxie,  SAVO, SugarCRM and Vlocity

Elite Consulting Groups / Systems Integrators (in alphabetical order)

Ernst and Young Advisory

Consulting Groups / Systems Integrators: 

Accenture, The Pedowitz Group

Honorable Mention:

ITC Infotech

Companies to Watch / Rookies of the Year:

Vlocity, Kitewheel (tie)


The impact of the cloud

Cloud SolutionsResearch carried out by both the IDC and CIF, looked at the impact of the Cloud on businesses from the ground level up, with some very interesting results. For starters, the number of companies now using cloud technologies has increased by 22% from 2011, making the total number of companies utilising it to be around 62%. But even more interesting, of those companies who have adopted cloud technologies, only 14% are using it to it’s maximum potential, whilst 42% are still experimental users.

Why is that companies who are already dipping a toe into cloud technology, cannot fully embrace it?

Unsurprisingly the threat of data loss and security is still the number one issue, despite numerous articles and events over recent years, specifically targeting this concern. This is closely followed by companies not being able to realise their ROI, or are concerned about how slow internet access might have an impact on cloud performance. Other areas that companies struggle with, are the difficulties that they might face in integrating cloud into legacy IT systems, internal resources and staff expertise, and the fuzzy lines surrounding compliance.

With this in mind, what can cloud providers do to drive user adoption?

With as many as 58% of IT professionals, saying that the complexity of their existing processes and systems can be a big hindrance to cloud adoption, cloud providers would do well to recognize these concerns at the outset and spend more time addressing them.

How can we convince those companies still experimenting or investigating cloud?

Undoubtedly, each company will have its own unique reason for considering the cloud, but if we take a look at some of the main reasons why, it seems that cost saving is still the biggest motivator. Whilst 16% say ‘flexibility of use’ is more important and around 12% are considering it for ‘scalability as their business grows’.

For experimental users, it would probably help convince them more, if they could realise the potential that the cloud can offer their business from the outset, such as the impact it will have on; customer care and client satisfaction, managing the sales and after-sales processes, marketing and new market entry, production and supply chain management, finance, HR and business strategy development, to name a few.

Plus, with an astonishingly 79% of users agreeing that the cloud has met or exceeded their expectations, compared to 21% who said that it did not. If cloud providers addressed these concerns, all they really should be concentrating on, is not on why you need cloud services, but when do you need them by?


It’s all about the ‘Game Plan’

We love all things cloud, so it was only natural that we would choose to custom make our own talent tracker using CRM. Here are our top tips that we would like to share for those considering their own implementation…whatever your chosen technology.

1. Have a Game Plan

Many projects fall at the first hurdle, due to lack of planning at the outset. Your first task should really be to bring all your key departments and personnel together to decide what your pain points, or current concerns are and what you are looking to achieve. Try to decide as a group, what are the processes that your organisation cannot do without, and those that would be a nice to have. This will help you to prioritise incremental parts of your project.

CRMIt helps to think of your business as a factory. What data is coming in? How does it need to be processed? What are the end results you are looking to achieve? Once you have agreed on this, you can then set about choosing the right implementation partner for your project. And whilst your chosen partner will be happy to help with all of the above, it is better to be singing from same hymn sheet to ensure you get the best from your very first meeting.

2. Build a Fan Club

Make sure that all the key-players within the organisation are fully on board with the project. But, going that step further and updating everyone on the progress of the project and obtaining their feedback wherever possible, will help them to understand the value of the new system and what it can bring to the business. Plus it will help later with user adoption if you have their support from the outset.

3. Consistently Monitor

It is very rare that an organisation will sign-off a project, without having even more ideas on how to improve their processes. And in many instances, it is only has your project is starting to realise its true potential that you will fully understand the capabilities of your new system. It is therefore essential, that you ask the departments to consistently monitor their processes to ensure they are meeting the original objectives and look for ways to improve it further, or make it even more user friendly.

4. Create a Knowledge Base

As creatures of habit we all fear change. Make sure that all the individuals in your organisation have ample access to training or knowledge about getting the best from the new system. Look at individuals and departmental weaknesses and strengths and play to these. Make sure that everyone has a voice about the project and that you listen and take on board their comments. After all, no factory will ever be a success if it doesn’t have the right machinery or people skilled enough to use it.  Good Luck and happy implementing!


Adoption by Trial

As the adoption of cloud technologies continues to grow, we look at how organisations first dip their toe into the murky waters that is cloud technology. Back in 2007, we first made our forage into cloud technology by trial and error, and fortunately we have not looked back.

Among the key decisions behind the technology we opted for was security, ease of use, cost and how quickly we could implement across our organisation. But with so many various options on the market, how could we make the right decision for us? The answer was simple…we asked for a trial from the service provider.

It would seem this method of search and selection is proving very popular, as according to a recent survey by CIF (Cloud Industry Forum), it showed around 59% of organisations are opting for a trial of services before making a long term commitment.

Lee Durrant, Director at Resource On Demand said “Trials are essential in understanding how the technology can impact your business, create efficiency and promote user adoption. Sadly many trials fall short, in that the trial version you get to test out, only allows you a sneak peek at what is on offer, without the ability to test drive all versions and make proper comparisons”.

salesforce adoptionWith this in mind, those service providers who send out ‘vanilla’ versions of their product, without any real conviction in understanding what the company is looking to gain from using their product, might wish to think again. Approximately 50% of companies looking to implement cloud following a trial will need assistance, with only 16% opting to implement themselves. So, for those lacking in the know-how to get the best from the product or self-implement, could this be a huge turn off.

Durrant went on to say “Understanding the companies needs and creating a trial experience that is unique to them, that will enable them to explore the product fully and better understand its capabilities, will certainly decrease the loss of a sale at the end of the trial period and reduce the risk of them trialing products elsewhere.

We live in an age where ‘try before you buy’ is all the rage. Think Lovefilm; Virgin Wines; Norton Security; the list goes on. This is now extending to the technologies we are looking to adopt. The key for the service provider is getting the balance right between a trial that is applicable to the business without investing too much for what could be no return”. get friendly with Toyota

Earlier this year the CRM vendor announced plans to build ‘Toyota Friend’, a private social network for Toyota customers and their cars.

This week Toyota unveiled the soon-to-be-launched Prius PHV plug-in hybrid in Japan, and with this, Toyota made ‘Toyota Friend’ available for the first time.

This vehicle will launch in Japan on 30 January 2012 and one of the features being offered free of charge is:

“Toyota Friend: A proprietary social networking service that provides charging and service reminders via “tweet”-like alerts. It also enables communication amongst Prius PHV users.”

Toyota Friend will be powered by Salesforce Chatter,’s enterprise social messaging platform. Toyota Friend will connect Toyota customers with their cars, their dealership, and with Toyota.

Information that is expected to filter through the application include product and service data as well as maintenance tips. It is not a closed loop system, however, which could be key to marketers: customers can communicate to family, friends, and others through Twitter and Facebook. The service will also be accessible through smart phones, tablet PCs, and other advanced mobile devices.

Why pay to use an external consultant when we can self implement…?

…is a question often asked by those businesses new to

The simple answer is “You do not have to, you can self implement if you wish”

It is true that companies have the option to self implement, however the reality is often that the required skills and knowledge do not exist internally within the business to make the right initial decisions about the system set-up. Extreme care should be taken when making initial system set up decisions as this hugely affects the value achievable from using is extremely powerful and can greatly benefit business of all shapes and sizes, however the set up decisions made in the first few hours of use will have a great affect on that value. New users will have a much more successful time with if they consult a knowledgeable, experienced consultancy in getting the right foundation in place from day one.

We’d love to know what you think and what your experience has been. Either leave a comment below and/or vote using the poll to the right.