Digital Marketers: To Code or Not to Code?

The digital world is in a state of rapid evolution. For those with a career in technology, this not only means that new opportunities are emerging in the landscape, but also that some professionals may need to consider learning new skills to expand their roles.  

Since code is the key that lies behind so many incredible marketing campaigns, it makes sense that modern digital marketers might benefit from translating this new technical language. However, there’s an ongoing debate in the marketplace today, over whether learning how to code is an essential task for marketers, or simply an enticing option.

 

The Case for Learning How to Code  

 

The “digital marketing” profession is still quite new, but it’s an area that has seen phenomenal growth and change in recent years. Today’s digital experts could shape the careers of the future, defining what it means to sell in an online space.  

For now, the roles of a digital marketer aren’t always set in stone. Depending on whether you apply for a job at an agency, in-house or act as a freelancer, you might find that the expectations around your position change from one client to the next. The versatility of the position is one of the reasons why many digital marketers have begun to consider learning code to expand their skill sets, and improve their employability.

 

The Benefits of Learning Coding 

To some extent, embracing code as a part of marketing makes sense. Today’s companies are adopting more digital channels and solutions than ever before to connect with their audience on a deeper level. There are probably some advantages to learning the language of the virtual world if you want to get ahead as a digital marketer. For instance: 

1. Coding Could Make You a Better Problem Solver

Many designers believe that being an active coder is less about knowing how to read the language and more about how to respond creatively to problems. For digital marketers, this could mean that learning how to code will give you a new perspective on the concerns your clients face, by helping you to break their challenges down, piece by piece.
 

2. Coding Expands Your Expertise

While there’s a lot to be said for understanding the “traditional” side of marketing, many clients today expect their digital professionals to be able to offer guidance on the complicated, technical side of things too. Learning how to code could mean that you can give your clients “expert insight” into their concerns, therefore increasing your value.
 

3. Know What’s Possible

Getting to grips with even the most basic elements of coding could help you to understand what your customers can realistically achieve with their marketing campaigns. This can help to give you the guidelines and inspiration you need to make incredible things happen for your clients because you don’t have to build your suggestions on guesswork.  

 

Is Coding Essential for Digital Marketers? 

Though the argument can be made that coding is a useful skill for digital marketers to have, it’s also worth noting that it’s not necessarily an essential part of the job description. In a world where technology is changing at such a rapid pace, it’s safe to say that marketers would need to invest a great deal of time and focus into keeping both their marketing knowledge and coding abilities up to date 

While it’s always helpful for marketers to continue learning and improving wherever possible, it’s important to take the time to think about where you want to go in your career. If you can see yourself heading towards a position where you can offer both marketing and coding advice at the same time, then it’s crucial to grow your coding knowledge.

On the other hand, if you want to specialise entirely in marketing strategy, then focus your development in these areas.   

For most experts in the digital marketing space, the key to maintaining a competitive edge is in cultivating a culture of learning, where your curiosity allows you to stay up to date with the latest evolutions in the marketplace.  

However, if you decide that you do want to branch into coding, the good news is that there are dozens of learning opportunities available. From articles and eBooks to intensive online courses, you’re sure to find plenty of engaging ways to learn the basics of code from CSS, to HTML.  

 

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management, software testing and Salesforce.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

Getting Major Bottleneck in line

Let me introduce you to Major Bottleneck. He is a hard task master, and a perfectionist. Which means everything has to go through him. Do you know this guy and does he exist within your Digital marketing recruitmentorganisation?

He does here at ROD……..He’s me!!!

I am that perfectionist that wants to have a handle on everything, almost all of the time, because it’s my business and I want to run it a certain way. This may sound logical and even admirable, but the problem is I’m only one person with a limited amount of time and energy and sometimes my need to be involved is more of hindrance than a help. Tasks that could be rolled out are held up because I insist they have to come through me and this causes a bottleneck. Here are three ways I’m learning to get Major Bottleneck back in line:

Solution 1 – Planning
Too often in the digital marketing recruitment industry we get bogged down in our day by attending to seemingly urgent but unimportant tasks and this happens easily when you don’t have a plan. Working according to a schedule or having a list of specific tasks that I need to complete within a given time frame helps me to stay on track. Even if I do have unexpected interruptions, when I have a plan it’s easier to pick up again where I left off and I’m much more productive.

Solution 2 – Delegation
Despite my need for control, I am discovering that sometimes it’s best to hand things over and delegate responsibility. It’s not that I can’t do the tasks, it’s simply that my time is better spent on strategic tasks that will build my clients build their digital marketing teams. It’s a case of asking the question “What is my time worth and where will it add the most value. What are the important tasks that only I can do and what does that leave that I can delegate to others?” After some careful consideration you’ll probably find that you can free up 30-50% of your time through delegation. Find people who have the right kind of expertise, such as digital marketing recruitment experts like Resource On Demand, who understand you and your business and then let them get on with the tasks.

Solution 3 – Partnering
Similar to delegation is partnering with other businesses who have specific expertise because it allows each business to focus on their core area of strength. This is especially true in the digital marketing recruitment industry. Of course it’s possible to recruit in house. But is this the best use of a managers time and will the digital marketing company be able to attract the right pool of candidates? Are projects stalling for a lack of having the right expertise? And could the solution be for cloud computing companies to partner with a digital marketing recruitment firm to provide them with the right kind of talent they need to grow their business effectively and keep projects on track?

Time is one commodity we can’t create more of, but we can start to use it wisely. Through planning, delegation and partnering businesses can start to work smarter and more efficiently. Then you can wave goodbye to major bottleneck and enjoy a more productive and profitable business.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

So…tell me about yourself?

Jobseekers talking about themselvesIt may seem an obvious question for an interview but it’s one that most jobseekers dread. “What should I share? How much should I share? If I talk about myself too much I may come across as arrogant. If I don’t share enough they will think I lack confidence.”

I’m often surprised how unprepared jobseekers are for this question. Maybe because it is so broad and they aren’t quite sure where to start. So here’s my tip: Think marketing. Think of yourself as a product that you need to present in a way that makes the other person sit up and think “Hey that’s exactly what I need!”

Here are some marketing questions to help you prepare your answers:

Who am I? (Personality)
Often personality is as much a factor as skills or experience in finding the person that is the right fit for a team. With this question you want to be sharing your values and what’s important to you. Things like being a good team member or leader, someone who likes to creatively solve problems or enjoys collaborating. Think about what the interviewer might be looking for in a jobseeker and align that with your strongest personality traits.

What is my experience? (Background)
Your past work and life experience creates a backdrop for the rest of your marketing story. This is where you can highlight key projects you worked on and what you enjoyed most about them. Be sure to highlight specific challenges faced and how they were overcome. Travel, hobbies and interests can also be featured here as they will provide a broader view of your life experience.

What am I good at? (Features)
As a jobseeker you need to showcase what you can do in terms of specific skills so that the interviewer can tick the boxes if you align with what they are looking for. Be specific and link your skills to your experience to demonstrate that you really do know what you’re talking about.

What have I achieved? (Benefits)
For every skill or feature you list about yourself, link it to a benefit for the employer – either past or future. For example: “By streamlining the project rollout, implementation was achieved in 3 months instead of 5 months saving the company X amount in implementation costs.” Always think in terms of: “What’s in it for them?” because this is what will get their attention.

What do I want? (Mutual benefits)
Interviewers are interested in what jobseekers are looking for because this is a big factor in how long they will stay with the company. Be honest in your expectations, but make sure they are grounded in reality. Link your expectations into why you applied for the position and want to work for the company. If you show that you are sold on the company and eager to contribute you are already half way into marketing yourself into the job.

As a final tip, keep in mind the perspective of the interviewer and market yourself to them. (What are they looking for, what do they want?) This will help prevent you getting too self-conscious when trying to talk about yourself. Put yourself forward as not just a jobseeker, but someone they really can’t afford to be without.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

What is Digital Transformation and How Has It Evolved?

According to the latest report from eMarketer, “Digital Transformation 2017“, most executives think that digital transformation is essential to their company, but most have no real idea of what digital transformation means, or how they should approach it.

It’s easy to understand why digital transformation is a concept that’s been met with such scrutiny over the years. This is a term that’s been used to describe everything from creating mobile responsive websites, to updating your social media strategy. However, the truth is that “digital transformation” is more about a journey, than the destination. Here, we’re going to look at the truth behind what digital transformation means, and how it’s evolved over the years.

What is Digital Transformation?

The “official” definition for digital transformation is the accelerating, and significant transformation of business activities, designed to make the most out of changes in the digital landscape, and the impact of technology on society. That might sound a little vague, but it comes down to this: digital transformation is a focus on making sure that you’re “ahead of the curve” when it comes to technology.

Whether that means that you need to ask your specialist recruitment agency to start searching for IT gurus, or that you need to upgrade your sales systems with new automated processes, and chatbots is up to you. In practice, the term “digital transformation” means something different for every organisation. A full transformation could impact every digital asset in your library, including:

  • The use of data
  • Social Platforms
  • Business networks
  • Websites
  • Learning management systems
  • AI and chatbots
  • Automation

What Has Digital Transformation Evolved From?

Though it might sound like a pretty modern concept – we’ve faced digital transformation before. Known as “DX” to some, digital transformation has appeared as a buzzword during every technology-based disruption in history – from when we first started using the internet for real back in the 1990s, to when the use of smartphones emerged in the 2000s.

Digital transformation is a concept that’s applied when something significant happens in the technological space – something that impacts every business, no matter the industry. For instance, digital transformation might have happened to you when you took a mobile-first approach to re-designing your website. Or you might have invested in digital transformation when you hired someone to upgrade your sales system.

The things that we believed to be transformational in the past, such as cloud computing, and mobile, have now become commonplace. Instead, we’re facing new disruptive technologies, like AR, VR, and even AI. Digital transformation all comes down to understanding what’s happening around you, and responding to changes in technology accordingly.

Digital Transformation Begins with The Right Mindset

When talking about real transformation in a business, we need to consider a shift in thinking for leadership, and a change in mindset for the full organisation. You might need to look at your existing goals and KPIs for the year ahead, and think about how changing your technology could bring you closer to reaching your goals.

For instance, if your goal is to improve customer experience during the buyer journey, you might want to automate more of your sales processes, or introduce self-service solutions for your customers. However, this doesn’t mean you shouldn’t still hire the right sales team. Remember, digital transformation should be about supporting your strategy with technology, not replacing your team with computers.

Digital Transformation is about Customer Experience

Thanks to the word “digital” it’s easy to think of digital transformation as a purely technical challenge. However, the truth is that digital transformation is more about adapting to the shifts in consumer behaviour. We’re living in a time where chatbots are improving user experiences, while virtual reality emerges as a part of our everyday lives.

Rather than being a strategy to buy into the “next big thing” digital transformation is about understanding the needs of your audience, and using the right technologies to boost experience. Think about the way that customer preferences have changed in your industry, and how you can upgrade the experiences that customers have with your brand by implementing new technology.

For some companies, this might mean hiring someone to help you create a new business app, or upgrading your website entirely to use dynamic adverts, and more personalised marketing solutions.

Remember, Digital Transformation is Driven by Data

Before you start rushing off to implement your own digital transformation solutions, remember that digital transformation will be a different experience for different companies. It’s not enough to simply do whatever your competitors are doing and hope for the best. Instead, brands need to consider the data that they’ve gathered about their ideal customers, and create digital solutions that respond to the needs and pain points their customers have.

Jumping to adapt the latest technology in your business might seem like a good idea to stay ahead of the curve, but digital transformation isn’t just about having the latest tech. It’s about making sure that you have the right technology to respond to your business goals, and the needs of your specific audience.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

 

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

Are Social Media Networks selling out their Customers?

Social media began as a tool for people to connect with one another across the globe and from the onset LinkedIn – one of the more “serious” social media platforms was proclaimed as a great business networking tool for individuals. It seemed a win / win for everyone.

It was a platform on which one could showcase personal professional expertise and connect with others in common industries or with common interests. For the jobseeker it became essential to have an up to date LinkedInLinkedIn Purchase profile and to keep connected. For recruiters and businesses it was a way to find out more about potential recruits and increase their network of business contacts.

However, today LinkedIn has become far more valuable as evidenced by Microsoft’s recent buyout of the network. Even more interesting is that Salesforce lost the bid to purchase it, much to their regret. The reason that both these CRM companies wanted LinkedIn? The value lies not only in the database of members, but in their networks. How people are connected and common interests has become valuable CRM data. The problem is, where does this leave the LinkedIn member?

The cost to the consumer

While the value may have increased for businesses, for the members it’s a different story. Gone are the days of privacy. Details are captured on a system have become “owned” – a commodity to be traded and used for marketing purposes. Nice for businesses using them but not so great for the members whose details and connections are now being traded. The question is; do the benefits of using LinkedIn outweigh the cost of being sold out to a CRM system? Has this left consumers feeling undervalued especially in terms of personal relationships?  And in the process is the actual benefit to members being lost?

In the case of Microsoft’s buyout of LinkedIn “Innocent members of LinkedIn are now part of a massive Microsoft Dynamics CRM database.” Has the battle between Microsoft and Salesforce to have the largest CRM database been to the detriment of members? Has what started out as a tool for their benefit, now become something that is holding members hostage? Because if you think about it, LinkedIn users didn’t sign up to be part of any CRM database, they signed up for an opportunity to network with their peers.

The value of consumer relationships

While the argument may be that nothing is for free and that it has become a normal business practice to trade customer data, businesses need to be aware that most customers do not like being traded like a commodity. Increasingly research shows that users or consumers want authentic personal relationships.  They do not want to be data or a just another number and they certainly do not want to be on the receiving end of endless marketing fodder, no matter how targeted it is. (Increasingly the trend is for ad blocking apps and tools).

If companies are going to acquire all this data and they want to keep the faith of the members on that database, then they need to use it in a way that is meaningful to members and consumers by offering them something of value in return. It can’t always be about business, because when consumer’s needs are overlooked, the gains are often short lived.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer, Salesforce consultant and Salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

5 Top tips for settling in at your new job

Getting a job in the competitive field of marketing automation and especially in leading consulting company isn’t easy. If you’ve sold yourself well in the interview and landed your dream Marketo Marketo consulting jobconsulting job, you now need to hit the ground running and prove to your new boss that they made the right decision.

The first 90 days in a new job are critical to establishing yourself successfully in a new company. Some recruiters say that it’s merely an extension of the recruitment process. There are many expectations to meet, a new company culture to learn as well as finding that place where you can establish your expertise and excel at your job.

The sooner you feel at home in your new Marketo consulting job, the more you’ll be able to focus on the tasks at hand and your role in the company. Connecting with colleagues will help you build relationships which can facilitate collaboration and co-operation as you establish yourself in your new role. Here are 5 tips for settling in quickly:

  1. Identify Key People

Identify the people that you will be interacting with on a regular basis, this includes peers as well as managers and subordinates. Establish relationships with superiors to find out what their expectations are in terms of reporting to them. Some like to be kept in the loop with daily details, others may only want to hear from you when you have a major query, and aren’t looking for daily updates. If you are leading a team, communicate your expectations so that you can start to establish good working relationships.

  1. Familiarise yourself with Key Policies and Procedures

In all companies, there will be established policies and procedures in place. Familiarise yourself with these as quickly as possible as they form part of the company culture. This not only includes work oriented details such as expense reporting, booking holiday etc., but also things such as break room etiquette. Does everyone have their own coffee cup or shelf in the refrigerator, for example? Is there a roster for washing up dishes or does everyone just do their own? These may seem like small and frivolous details, but knowing the informal cultural norms can help prevent alienating colleagues by unknowingly doing something you shouldn’t.

  1. Ask for Feedback

Encourage feedback from colleagues, managers and team members. This will help you establish a rapport and build better relationships. Remember that if you receive criticism, accept it graciously and respond in a positive way, even if the comments were biting. Sometimes people say things more harshly just to test you and see how you respond. Don’t give them a reason not to like you by responding negatively especially if you asked for the feedback in the first place.

  1. Network with Peers

The marketing automation industry is all about networking and sometimes it can turn out to be a small world when you find out you have mutual Marketo consulting acquaintances with colleagues. It’s quite likely you’ll find common ground working in the same industry, but you also want to make friends. Work is always so much more enjoyable when you work with people that you genuinely get on well with.

  1. Identify Role & Career Opportunities

Let you colleagues know what your role is in the organisation. It’s not only an opportunity to introduce yourself, but also to subtly showcase your expertise without bragging about it. This type of conversation is a great way to learn more about your colleagues and their work background too, so that you can identify key areas of expertise that you may need to call on in the organisation. Talking about your background and interests may also highlight future career or learning opportunities for you.

Most importantly remember to just be yourself. While you will want to make a good first impression don’t try be something you’re not just because you think it’ll help you fit in. It’s hard to keep up an act anyway. If you want to build genuine relationships and further your career, then just be yourself and focus on excelling at the job you were hired to do.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer,Salesforce consultant and salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

5 Skill traits of a Marketing Automation Web Developer

Following on from our last article about what makes a top Salesforce Architect, we decided to focus on the world of Marketing Automation. If you’re wondering what goes in to making a top Marketing Automation Web Developer, then you’ve come to the right place. Read on to find out what top 5 skills you will need to master at being a Marketing Automation Web Developer:

Technically gifted
As a Marketing Automation Web Developer, you’ll be a core member of the development team. You will help build websites using clean and structured code, so it’s important you have experience on front end web development working with HTML5, CSS3, JavaScript and JQuery. Plus experience of scripting languages such a PHP and ASP.

Entrepreneurial
Your entrepreneurial and creative spirit will be encouraged in order to drive the development of new and exciting projects. And the career prospects for a Marketing Automation Web Developer are endless.  You could very easily progress to become a a Senior Developer or  a Team Manager.  So take confidence in your ideas and ability and get pitching them immediately.

Knowledge of marketing automation
It goes without saying you are going to need to understand what marketing automation is all about.  And since technology changes at lightning speed, you will need to make sure your knowledge and hands-on skills are bang up to date, otherwise you will find your projects lagging behind the competition. Marketing Automation is quickly gaining a strong hold in all businesses these days, so we would advise getting hands-on experience in marketing automation platforms such as Eloqua, and learning all there is to know.

Independence
You will need to have the ability to work independently and complete quality checks on your own work and other team members works. Having a logical mind with great problem solving skills will be essential to insure the integrity of your development work and automated processes.

Project Manager
You will need to be able to manage your own Web Development projects, from the initial concept to delivery of the project.  You will also need to be able to track and manage not only your time, but resources and budgets too.

We hope this helps you discover if a career as a Marketing Automation Web Developer is for you. And if you are still not sure, why not give us a call, and one of the team will be happy to help guide you further.

Resource On Demand is Europe’s first specialist Salesforce Recruitment Company. We assist the world’s leading organisations to grow their technology teams. Supporting companies to fill roles that span across digital marketing, marketing automation, Human Capital Management, CRM system management and, Salesforce developer,Salesforce consultant and salesforce admin jobs.

The team at Resource On Demand have access to an extensive database of key talent, registering over 8000 professionals each year. To find out how we can support you call us on +44 20 8123 7769 or rod@resourceondemand.com.

Fancy a career in digital marketing?

Looking for a career in a growing market?

Digital marketing / marketing automation could be just the ticket. According to recent surveys the digital marketing industry is now 11 times bigger than it was back in 2011 and it’s growth is not expected to slow down any time soon. And of all the marketing automation users surveyed, a staggering 91% said digital marketing was very important in the overall success of their marketing automation campaigns.

What is Digital Marketing / Marketing Automation?

Marketing Automation is the use of technology platforms to deliver marketing solutions / campaigns to a targeted audience via various marketing channels. It is designed to generate high leveldigital marketing leads and through workflows and automated processes manage the customers engagement to generate sales opportunities, through a process called lead nurturing.

Want to know where to get started?

There are several routes you can take to get into digital marketing / marketing automation, but it is best to get experience working within a marketing department, particularly with email marketing, or content management. This will provide you with the opportunity to see complex automation up close and understand how marketing works across a variety of channels.

You should also consider trying to get ‘hands-on’ skills with one or more of the following digital marketing platforms, such as Marketo, Eloqua, Adobe Campaign (Neolane) and Salesforce Marketing Cloud (Exacttarget) (Pardot).

If you want to know more, we have an excellent selection of career Pathways, that provides detailed information on your route to entry into the world of digital marketing, including a handy marketing automation glossary. Alternatively our digital marketing recruitment consultants are on hand to answer any other questions you may have.

Resource On Demand (ROD) is Europe’s first specialist Salesforce Recruitment Agency. They were founded in 2007 and are highly respected across the entire Salesforce ecosystem. Their specialist areas of recruitment include; Salesforce (SFDC); digital marketing and marketing automation technologies, which include Eloqua, Marketo, ExactTarget and Pardot; Human Capital Management (HCM) technologies such as Workday and SAP HCM and SuccessFactors. For more information contact ROD on rod@resourceondemand.com or on 020 8123 7769.

Adobe Campaign Interviewing – The three questions to prepare for:

Successfully landing a job as an Adobe Campaign specialist requires that you
have a certain level of technical skills and industry knowledge. But does just having the right qualifications ensure you’ll get the job? Especially when there are so many equally skilled applicants applying for the same role.

It takes more to set yourself apart from other prospective candidates. To increase your chances of landing your dream job in marketing automation. Here are three interview questions to consider and know how to answer well:

1 – Will I fit into the company or team?

Even within the same industry of marketing automation, companies can have very different corporate cultures, and if you don’t fit in, you’re unlikely to really thrive in the work environment. To Adobe Campaign Digital Marketinganswer this question you need to know yourself well.

Do you work best in a vibrant busy, even pressurised environment, or do you need your own personal space to focus on the tasks at hand? Can you deal with strong and domineering personalities? Do you work well in a team? Can you lead people and give direction? Do you feel confident in sharing your ideas? Or are you more of a strategist? What unique combination of Adobe Campaign skills and experience can you offer that will set you apart from other candidates?

Once you’ve written down a few key points about yourself take the time to research the company you’re applying to. Social media is a great way to pick up on the company culture – are their posts serious and technical, customer focused, or quirky and humorous? What are customers saying about them? Even just doing an online search can pick up on industry views, customer complaints and company accolades.

Based on this you can quickly determine if this is the type of company that you’d like to work for and if indeed you will be a good fit. When preparing to answer this question, phrase it in terms of what you can add to the business to complement the success that they already have.

2 – Can I do the job?

Everyone generally wants to advance themselves in their career and often applying for a new job entails stepping up into something new that’ll help you gain more knowledge and experience. But as much as a position can offer you a learning experience, you still need to be able to offer something substantial to the business that is hiring you.

They want to know if you can do the job. Do you have the right kind of skills to be able to adapt your knowledge and experience to the new role? What level of Adobe Campaign know-how do you have? And how well will you be able to apply your knowledge to fit their brand or products or services?

Hiring staff can either be an investment or an expense and the outcome is determined by whether you can do the job. If you fail you will have cost the company a considerable amount of time and money. But if you succeed, then it’s a worthwhile investment for them that has helped the business to grow and become more profitable. It’s your job in the interview to convince them that you’re a worthwhile investment.

3 – What’s my motivation?

Perhaps it’s the salary that’s attracting you to the position, the flexibility in working hours, the opportunity for international travel or simply an opportunity to work in a vibrant, up and coming marketing automation company. Whatever your motivation, be able to articulate it clearly in the interview.

Recruiting managers favour those who have a clear vision for their career and know what they want, because generally those type of people have the determination to succeed. People may be able to fake some Adobe Campaign experience or skills, but it’s very difficult to fake passion and motivation. And that can be the difference between landing the marketing automation job or not.

Know why you’re interested in the role, what excites you about it and why you think you’ll be the ideal person for the job. Then carry that passion through in the interview. Your energy and excitement about the role can put you ahead of other candidates.

There are many other important aspects in an interview that are important; how you dress, how you conduct yourself, your posture or gestures and even your ability to be punctual. However, these three questions dig a little deeper. By preparing for them will show your prospective employer that you are serious about advancing your career as an Adobe Campaign specialist. That you have given thought to your career progression and the type of company that you want to work for. That this is not just another job for you, it’s your dream job, and that by investing in you, you will in turn be investing in and helping them to succeed.

Resource On Demand (ROD) is Europe’s first specialist Salesforce Recruitment Agency. They were founded in 2007 and are highly respected across the entire Salesforce ecosystem. Their specialist areas of recruitment include; Salesforce (SFDC); digital marketing and marketing automation technologies, which include Eloqua, Marketo, ExactTarget and Pardot; Human Capital Management (HCM) technologies such as Workday and SAP HCM and SuccessFactors. For more information contact ROD on rod@resourceondemand.com or on 020 8123 7769.

Three Digital Marketing trends to watch in 2017

Who would have been able to predict that the biggest digital trend of 2016 would be Pokemon Go? As evidence, in almost all categories it was the most searched for topic on Google in 2016.  This Digital Marketing Trends 2017bizarre trend shows just how innovative the field of digital marketing can be, so what’s next in 2017?

  1. Written word set to make a comeback

While video has a reputation for taking marketing ideas viral, content marketing is still one of the most important digital marketing trends. Added to that email marketing is making a strong comeback, highlighting the value of the written word. The ability to create good content is what will set top digital marketers apart from the rest.

  1. Conversion rate optimization (CRO)

This is all about improving the website customer experience and translating it into real revenue. It uses data and analytics that are readily available from most content management systems, but that are often overlooked by businesses. Split testing is one example of clarifying which marketing efforts are producing the best results in terms of CRO. It’s time to dig in and start using those analytics tools.

  1. Virtual reality & augmented reality

Virtual reality is tipped to become the next biggest content marketing tool. As tech giants introduce VR devices so the consumer demand on these platforms is likely to increase. In 2016, Jaguar used VR to promote its sponsorship of thee Wimbledon Tennis Championships and won the Steve Wozniak Award for Tech Excellence in 2016 Masters of Marketing. In terms of augmented reality, 40% of customers were willing to pay more for a product if they could experience it through augmented reality. For tech savvy retailers this represents a massive marketing opportunity.

Resource On Demand (ROD) is Europe’s first specialist Salesforce Recruitment Agency. They were founded in 2007 and are highly respected across the entire Salesforce ecosystem. Their specialist areas of recruitment include; Salesforce (SFDC); digital marketing and marketing automation technologies, which include Eloqua, Marketo, ExactTarget and Pardot; Human Capital Management (HCM) technologies such as Workday and SAP HCM and SuccessFactors. For more information contact ROD on rod@resourceondemand.com or on 020 8123 7769.